MR FROST® is a registered trademark in the UAE, offering a unique ice cream experience, which brings together Asian inspiration and Italian quality and design. The milk is combined with top quality ingredients and the result is handcrafted, signature extraordinary ice cream rolls, a yummy dessert. The ice cream rolls are made in front of the customers and after they select their mixer combination. They can be served in a clear cup as well as in a bun, just like hot dogs but this is way too cool, and they are called MR FROST® Cool Dog. As ice cream rolls melts in the sandwich they sag up the bun’s delicate texture. It’s a simple enough concept, but there is something about that bite of creamy ice cream roll beneath buttery bread that always takes by surprise.
Watch the making of the rolls video provided
The World Health Organization (WHO) and the International Diabetes Federation (IDF) call diabetes the 21st century’s leading healthcare challenge. Bahrain, Egypt, Kuwait, Oman, Saudi Arabia and the United Arab Emirates are among the world’s 10th highest for prevalence of diabetes and impaired glucose tolerance. By 2020, 32% of the adult population (20-79) may have diabetes or pre-diabetes, while other data indicate that the adult UAE population (ages 18 and above) have already reached a diabetes or pre-diabetes rate of 44%. Obesity, hypertension and cardiovascular diseases are often co-morbid to diabetes. The UAE will intensify its fights against lifestyle diseases, where early intervention to change habits can dramatically improve citizen’s prospects for quality life.” Quoting here the words of Sheikh Mohammed Bin Rashid Al Maktoum, in the UAE National Charter 2021 – page 10. A greater awareness of healthy eating is changing the eating habits of consumers in the UAE. 79% of those surveyed (2000 residents) said they placed greater importance on their health than they did two years ago. This is higher than the 75% average of respondents to a similar survey across 17 other countries, including the US, the UK, Russia, Japan and India.73% of UAE residents say they are consciously trying to eat healthy most or all of the time.
Almost 36% of people in the UAE have diabetes. “Families are much more aware now and they want to change things,” she said. “There have been some huge campaigns about healthy eating so people are listening more.”
MR FROST® qualifies as one very healthy treat of desserts and healthy drinks due to its 100% natural ingredients and the absence of additives, like most of the other products available in the market. MR FROST® also has a range of fresh juices, smoothies and crushes that are made using a special water and milk solution, to offer a unique combination of sweet and creamy taste.
Nevertheless, a few simple tricks transform a flat fruit salad into something enticing to the eye and pleasing to the palate. MR FROST® fruit salad is another healthy treat of freshest fruits mix.